Over the past several years, a great deal of the tobacco control world’s notice has been centered on marlboro lights cigarette and Camel and their advertising and promotional campaigns featuring the Marlboro Man and Joe Camel. Even though this was happening, Newport Cigarettes sales happen to be rising. Newport, for quite some time the No. 1 menthol cigarette inside the United States, has become second in status to long-time leader, Marlboro.
Based on an April 2000 article, “To the second year consecutively, Greensboro’s Lorillard Tobacco Co. was the only major cigarette maker to ship more product nationwide than it did the entire year before.” 1999, Newport accounted in excess of three-quarters of Lorillard’s sales, and claimed a 7.5 percent share of your about $50 billion cigarette market, up from 6.
9 percent in 1998, in accordance with the Maxwell Report. Each year earlier, exactly the same publication called Newport the “fastest growing cigarette inside the country” and quoted a tobacco analyst as saying, “Pound for pound, Newport is definitely the strongest brand in the marketplace.” Recent reports reveal that Newport is mainly responsible for 80 % of Lorillard’s sales of $4.2 billion in revenue and net income of $629 million in 2000.
This has been known for more than a decade that African Americans are the “franchise” consumers of Newport, along with other mentholated cigarette brands. Although the dramatic success of Newport raises questions on the remainder of its audience. The current 1999 National Household Survey on Drug Abuse (NHSDA) answers some ? but not all ? of the questions.The very last time that the government published brand preference data comparing adults and adolescents was data for 1993.
Now new data has become offered by the 1999 NHSDA. Unfortunately, the data from your 1993 and 1999 two surveys usually are not comparable because the 1993 youth data was based on Teenage Attitudes and Practices Survey (TAPS) instead of the household survey. Nevertheless, it can be interesting to think about the way the Newport brand fared both in surveys.In 1993, among adolescent smokers, Newport Kings cigarettes was No.
While African Americans clearly prefer Newport, the general boost in Newport’s popularity among adolescents cannot be explained by a change in Black youth smoking rates over this era. A Centers for Disease Control & Prevention fact sheet notes that “in 1991, White students (30.9 percent) were 2.5 times much more likely than Black students (12.6 percent) to report current smoking” and therefore similar trends were seen in 1999.
Although Black adolescent male smoking rates have fluctuated, the entire trend has been a leveling or slight decline. Black adolescent female current smoking rates have remained relatively low for a lot of the decade with respect to other race/gender groups.More than one-fifth of beginning smokers are actually smoking Newport cigarettes ? an extremely dramatic rise from just six years ago. Newport has passed Camel cigarettes to be No. 2 among the list of favorite smokes of White and Hispanic youth. According to the 1999 NHSDA, 16.
5 percent of White youth smokers devqpky64 Newport when compared with an 11.2 percent preference for Camel. Among Hispanic youth, the gap was even wider ? 18.6 percent for Newport vs. 7.1 percent for Camel.
As well as the Newport increase isn’t restricted to youth. Lorillard’s flagship menthol brand has even increased its popularity with adults. The CDC’s 1993 estimate was that Newport had just 4.8 percent from the adult market. By 1999, the NHSDA gave Newport 15.6 percent of adult smokers ages 18-25 and 6.
5 percent of adult smokers 26 and older ? showing development in all 3 age groups.How much of this is due to a heightened demand for menthol cigarettes? It’s extremely hard to express because federal surveys did not ask smokers if their preferred brand was menthol or non-menthol. Inferences must be drawn in the brand choices. However, as outlined by an analyst, writing earlier this year, “The only brand besides Newport to gain market share was leading seller pall mall cigarettes, which in 1999 commanded 36.
4 percent of your market, up from 35.3 percent in 1998″.
.For the past several years, much of the tobacco control world’s notice is centered on Marlboro Cigarettes and Camel along with their advertising and promotional campaigns featuring the Marlboro Man and Joe Camel. Although this was happening, Newport Cigarettes sales have been rising. Newport, for quite some time the No.